YouTube Black Voices: Artist Class of 2022
Since 2021, YouTube Music has made an effort to highlight Black voices while also creating a fund to help progress their careers. The Many Agency was tasked with creating assets to help introduce 31 artists and 22 songwriters and producers for the Class of 2022.
As an art director on this project, my role was to work closely with the creative director, editors, and producers, to execute the clients vision from start to finish. This included creating early conceptual work, storyboarding, designing various assets, and overseeing the overall visual execution for the final two introduction videos, social media assets, and OOH marketing designs.
Since 2021, YouTube Music has made an effort to highlight Black voices while also creating a fund to help progress their careers. The Many Agency was tasked with creating assets to help introduce 31 artists and 22 songwriters and producers for the Class of 2022.
As an art director on this project, my role was to work closely with the creative director, editors, and producers, to execute the clients vision from start to finish. This included creating early conceptual work, storyboarding, designing various assets, and overseeing the overall visual execution for the final two introduction videos, social media assets, and OOH marketing designs.
